Unique & Iconic
Brand Identity Creation
A logo is important, but a strong & impactful brand is much more than that.
Brand identities can be designed to reinforce specific values, such as trustworthiness and professionalism in a home remodeler, or the idea that a local bakery looks cute and probably has amazing treats as well. Even though a logo can look awesome on its own, the more details supporting the target values, the more impactful the branding can be.
Your logo is the face of your business, but your brand is the soul.
We can help you develop a strong brand strategy that will bring depth and meaning to your identity.
A brand is more than just a logo
While a logo is a vital piece of a brand, it isn’t enough on its own. Too often, a business will have a gorgeous logo but nothing to support it, preventing its overall image from making an impact on the target audience.
A strong branding package will include visual guides for implementing color choices, typography, and more. It’s important to ensure that a unified brand image is always present and supports the organization’s values.
What is included with a branding package?
Since every business is unique, creating successful branding looks different for every client.
Branding Packages could include the following:
- Logo Design – with various size and color options
- Style Guide – containing typography and color options
- Custom Design – packaging, signage, ads, and more
- Other Services – Photography & Video Production
- Mission Statement & Tagline Options
The Importance of Branding and Logo Design Together
The logo is often the first visual representation of a brand that customers encounter. As such, it is important to create a logo that is both memorable and representative of the brand’s values and identity. A good logo is easily recognizable and distinguishable from other businesses and organizations in the same industry or niche.
A well-designed logo will create a lasting impression on potential customers, leading to increased brand recognition and recall. This recognition will help establish trust and credibility with customers. This will lead to increased sales and stronger brand loyalty.
When combined with a well-designed logo, a consistent brand identity helps to further establish trust. When a brand has a consistent visual identity across all touchpoints, it signals to customers that the brand is reliable and professional.
To succeed, a brand needs to stand out. The logo is crucial for brand identity and should be carefully designed. But when businesses take the extra step to invest in a well-designed brand identity along with their logo, they build trust, stand out from competitors, and form lasting relationships with customers.
